Welcome to treetownvittles.com!

We’re finally online and open for business. After planning and experimenting, Treetown Vittles LLC is making it’s debut. A special thank you goes to our web designer extraordinaire, Dan Shields. Dan labored many evenings and weekends to bring this website to fruition. I am so grateful for his creativity, professionalism and enthusiasm. Check out his website at: http://theshieldsdesign.com

With this first posting, I’ll share how Treetown Vittles started and encourage you to explore our new website. One of our goals is to become a business that you will be proud to patronize not only because we provide a high quality product, but also because we will be a good citizen in our local community. More on this another time. In the future, I plan to use the blog to share recipes, discoveries, favorite cookbooks, cool foodie websites, cooking tips, etc. Your comments and constructive criticism are welcome.

It has been said that the best businesses to start are those that you yourself would find valuable. I started Treetown Vittles because I dreaded coming home after work to the inevitable question: ‘What’s for dinner?’ Even if you love to cook, the weekday haste of getting dinner on the table after work can take all the fun out of cooking even for a foodie. Even if I had an idea what to make, I never had all the ingredients. By the time I threw together something, we had already eaten our weight in junk food.

I’m a chemist by training (yes, I am one of the Pfizer lay-off alumni) and most chemists like to cook. I have always enjoyed food, cooking and learning about food cultures around the world. I find cooking a very nurturing hobby and an expression of caring for those with whom you share a meal. I’m not into presentation and fancy plating. I just enjoy preparing simple, beautiful, fresh, healthy food to share.

I started Treetown Vittles to offer those of you who also love to cook (and those who don’t!) a new option to prepare a real dinner at home using fresh, healthy ingredients. I always thought that if I had just a little head start, I could put a great dinner on the table pretty quickly. I just needed someone to plan a menu, shop for me and prep all the ingredients!

That’s what we do at Treetown Vittles. Each Treetown Vittles meal kit has ALL the fresh ingredients that you need to make a dinner to enjoy with family and friends in about 20 minutes. You can make a meal quickly because we did all the shopping, washing, chopping and measuring. We create interesting, contemporary menus. We give you all the ingredients and simple instructions. We package it all up in convenient sized containers (reusable or compostable, of course). We deliver it to your office in a personalized, insulated tote with a cold pack. You just put it all together at home and cook it up fresh.

Everything in the kit is fresh and there is never anything to thaw out. We use the highest quality ingredients, fresh herbs and spices and only extra virgin olive oils or canola oil for cooking. If a recipe calls for butter (sometime a little doesn’t hurt), we package it separately so you can decide if you want to use it or not. Most of our foods are low in fat and all are vegetarian or fish. All of our menus emphasize fresh vegetables and fruit. We never add preservatives or corn syrup to our foods. We feature local produce and the finest quality local artisan products whenever we can. Sounds good doesn’t it?

Please check out our website and let me know what you think. I’m very proud of the product we offer and I encourage you to give it a try. This is a new venture, so we welcome all of your comments and suggestions. We want to be the BEST at what we do, so we are all ears!

Ellen

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